Learning Bite: What Is People Analytics?
Simply put, People Analytics (also referred to as ‘HR/ Workforce/ Talent Analytics’) refers to a data-driven approach to managing people at work. Not a new phenomenon, People Analytics encapsulates several main trends that have made it much more popular over the past 5 years:
- Data availability;
- An increase in analytical capabilities due to increases in computing power and data analysis skills;
- The growing popularity of Big Data analysis;
- A steadily increasing ROI on data analytics (i.e., from an ROI of $10.66 per dollar invested in 2011 to an ROI of $13.01 per dollar invested in 2014).
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