AIHR
LEADING HR

Research & Insights Shaping the Future of HR

Grounded in original research, real-world HR data, and the expertise of AIHR’s Advisory and Insights Lab, our work turns what is happening across the HR into practical guidance for HR leaders, shared through articles, webinars, research reports, assessments, and more.

Informed by real HR challenges & realities
Powered by original research & HR expertise
Designed to move 
HR forward

Research Rooted in the Reality of HR

Built by HR, for HRAIHR’s Advisory and Insights Lab brings together seasoned HR leaders, practitioners, researchers, and specialists with deep, real-world experience across the profession.
Strengthened by data and expert partners Original research draws on AIHR data, external HR experts, and trusted data and research partners.
Turned into proprietary HR modelsInsights power practical frameworks like the T-Shaped HR Competency Model and 5SL HR Effectiveness Model, used by thousands of organizations.

250+Speaking engagements worldwide 1000+HR articles & research reports 2500+HR Teams assessed
Organizations
we've helped

Latest HR Research

Explore selected research and perspectives shaping how HR works today, and where the profession is heading next.

Leading HR
Newsletter

Get the latest insights and analysis from the AIHR Insight Team, delivered monthly to your inbox.

HR Webinars

Join AIHR's Advisory Experts and leading practitioners as they unpack emerging HR topics, research findings, and what they mean in practice.

Expert HR Speakers,
Tailored to Your Event.

Book an AIHR expert to challenge thinking, share practical insights, and spark new ideas. Our sessions cover the topics shaping HR today, from AI and strategy to transformation and the future of work.

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From insights to action

Put AIHR Research to Work in Your Organization

The same research, data, frameworks, and HR expertise behind AIHR’s Insights Lab also powers the work of our Advisory Services. Applied to your organizational context, they help identify what needs to change, where to focus, and how to turn evidence into action.

Diagnose with Evidence

Assess your HR function using research-backed frameworks, benchmarks, and data.

Set the right HR priorities


Combine outside-in insight with your organizational context to focus on the changes that will create the greatest impact.

Move from Insights to Execution

Turn findings into practical action across HR strategy, operating model, capability, and transformation.

Expert Guidance From Experienced HR Leaders

Dr. Dieter Veldsman
Chief HR Scientist

Dr. Dieter Veldsman is AIHR’s Chief HR Scientist and former Group CHRO with 18+ years of global leadership experience. A strategic advisor, award-winning practitioner, and academic, he helps executive teams future-proof HR through evidence-based people strategies, organizational design, and thought leadership on the future of work.

Dr. Marna van der Merwe
Lead Global HR Insights

Dr. Marna van der Merwe leads Thought Leadership at AIHR, combining 15+ years of HR expertise with deep research in Talent and Career Management. A registered Organizational Psychologist and global speaker, she helps HR leaders align people strategy with business impact and build sustainable employee experience strategies.

Erik van Vulpen
Co-founder & Dean of AIHR

Erik van Vulpen is the Founder and Dean of AIHR, the world’s leading platform for HR upskilling. A global expert in AI-driven HR, people analytics, and HR innovation, he empowers organizations to build future-ready HR capabilities that drive strategic, data-informed, and technology-enabled business outcomes.

Suhail Ramkilawan
Senior HR Solutions Advisor

Suhail Ramkilawan is a Senior Solutions Advisor at AIHR with 10+ years of experience in HR and consulting. A specialist in assessment strategy, talent management, and HR capability building, he advises organizations on aligning people strategy, skills, and technology to accelerate business and HR transformation.

Wihan de Wet
Lead HR Expert

Wihan de Wet is an Organizational Psychologist and HR professional with global consulting and corporate experience. As AIHR’s HR Expert Lead, he helps organizations turn proven HR practices into actionable solutions. A former KPMG Associate Director, he specializes in organizational development, leadership development, and HR transformation.

Annelise Pretorius
Psychometrist

Annelise Pretorius is AIHR’s Psychometrics and Assessments Expert, specializing in designing and delivering learning and skills assessments for HR functions across industries. With over a decade of experience in psychometry, human behavior, and people data, she helps HR teams assess capabilities, identify development priorities, and strengthen learning impact through evidence-based, practical guidance.

Karen Walsh
HR Advisory Specialist

Karen Walsh is an HR Advisory Specialist at AIHR with a master’s in organisational psychology and experience across HR, psychometrics, and client advisory. Specialising in assessment strategy, talent management, and leadership development, she helps organisations translate evidence-based insights into stronger capabilities and more strategic HR decisions.

Speak With an HR Advisory Expert

Whether you’re planning an HR transformation, tackling a specific HR challenge, or simply wish to leverage our HR Advisory & Insights team’s knowledge in your organization, we can help.

Let’s get on a call to discuss your project, and determine how AIHR can support you.

Cas van Andel – Sales Director (contact me at [email protected])


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