11 Company Employee Value Proposition Examples For HR

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11 Company Employee Value Proposition Examples For HR

Referring to other company’s employee value proposition examples can be a great source of inspiration for HR professionals who want to create, update, or modernize the EVP of their organization. 

This article will give you an overview of what an employee value proposition (EVP) is and examples of what they can look like and what they include.

What is an employee value proposition (EVP)?
The benefits of an employee value proposition 
Employee value proposition examples 
How to create a strong employee value proposition 

What is an employee value proposition (EVP)?

Put simply, an employee value proposition is the promise that an organization makes to its employees in return for their skills, experience and commitment. The EVP is a unique set of benefits and rewards that an organization offers to its employees  – it is essentially the total package of tangible and intangible benefits that an employee receives from working for a company. 

The EVP should align with the company’s mission, values, and overall business strategy to attract the right talent and retain employees who will drive business success.

A company’s EVP is not to be confused with its employer brand. Where the employee value proposition defines what (future) employees get out of working for the organization, the organization’s employer brand tells other people about it. 

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As such, you can think of the EVP as ‘internal’ and the employer brand as ‘external’.

Creating an EVP requires a deep understanding of the company’s culture, values, and business goals, as well as the needs and preferences of current and potential employees. By developing a compelling and authentic EVP, companies can create a win-win situation where employees feel valued and supported, and the organization benefits from the contributions of a highly engaged and committed workforce.

The benefits of an employee value proposition 

A company’s employee value proposition can make the difference when it comes to attracting – and retaining – talent. A successful EVP can lead to: 

  • Improved talent outcomes
  • Better business performance
  • More engaged employees 
  • Create a competitive advantage in the marketplace
  • Attract top talent by communicating the unique benefits and rewards of working for the company.

On top of that, a well-executed EVP can, according to an article by Link Humans:

  • Improve the commitment of new hires by up to 29%
  • Increase the likelihood of employees acting as sponsors from an average of 24% to 47%
  • Decrease annual employee turnover by 69 percent

Employee value proposition examples 

An employee value proposition includes the total value an employee receives from the employer; compensation, benefits, career management, workplace/lifestyle and employee pride.

In this section, we’ll take a look at various inspiring company examples of employee value propositions that they have presented to the market.   

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1. Zip Co

Zip Co is a global buy-now-pay-later (BNPL) company that was founded in Australia in 2013. The company prides itself for being a values-driven organization.

Zip Co’s employee value proposition:

From Zip’s careers page: “We’re proud to be a values-led business. They guide us in everything we do – how we work together and create game-changing experiences for our customers and fellow Zipsters.”

Zip’s mission to be the first payment choice everywhere and everyday is embodied in their key values.
Zip’s mission to be the first payment choice everywhere and everyday is embodied in their key values.  

The careers page highlights several other perks that make Zip’s EVP memorable, like paid parental leave, work from anywhere, volunteer leave, and a wellbeing allowance. 

The company also was (one of) the world’s first to launch a policy around post miscarriage and abortion support for its women employees, as well as partners of women who suffered a miscarriage or had an abortion. 

This demonstrates Zip’s heartfelt commitment to the well-being of its people and how the company is changing the game when it comes to these types of matters. 

2. Alida 

Alida offers a Total Experience Management platform that manages both their customer and employee experience. 

Alida (which means truth) believes in a world where customers and employees are respected as the ultimate source of truth. 

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Alida’s employee value proposition: 

Truth is the first thing that the company’s careers page boasts: “Live your truth. Be bold, be vulnerable, be human, be you. Let’s learn and grow together.”

This is another excellent example of an EVP. The company’s benefits reflect its EVP tagline. Employees get, for instance, free access to LinkedIn Learning – keeping its promise of learning and growing together.

Other benefits include flexible spending dollars towards health, lifestyle or RRSP (registered retirement savings plan) and customizable options that can include fertility and egg-freezing coverage.  

Alida walks its talk when it comes to respecting its employees as the ultimate source of truth.
Alida walks its talk when it comes to respecting its employees as the ultimate source of truth. 

3. Whereby 

Whereby is a video conferencing platform (among other things) that was initially founded in a small town on the coast of Norway. The company is on a mission to build a world in which anywhere works. Being fully remote themselves, they actually live their vision on a daily basis. 

Whereby’s employee value proposition:

Whereby is guided by what it calls its ETHOS.

The Whereby ETHOS.
The Whereby ETHOS.

To make good on their promise to their employees and candidates, Whereby is:

  • Fully remote and hours agnostic (Outwit and Outgrit) 
  • Offers an uncapped annual leave (Trust Trust)
  • Offers up to 3k USD per year on employees’ working environment    

Whereby’s commitment to the growth of its employees is another element that makes its EVP stand out from its competitors. The company’s progression framework offers employees the possibility to choose between three tracks – technical, managerial, or entrepreneurial tracks – as they believe that management isn’t the only path to progression. 

4. Eventbrite 

Eventbrite is a global self-service ticketing platform for live experiences. It enables anyone to create, share, find, and attend events of their liking.

Eventbrite’s employee value proposition:

Eventbrite’s EVP creates links between what the company does and what the company offers employees. Their career page displays a large title saying ‘You’re invited to do your best work.” The career page further expands on the various areas that future employees are invited to do or expect while working at Eventbrite.  

One such example includes: “You’re invited to be wherever you are. Whether that’s at home, in an office, or a mix of both. We’re here to support you and your loved ones through all phases of life, offering robust benefits, financial and physical wellness options, and all the perks – no matter where you are.”

5. Pret a Manger

Pret a Manger server freshly made food and organic coffee. The company opened its first shop in London in 1986 and has opened many more shops since.  

Pret a Manger’s employee value proposition:

Pret has a simple but strong EVP encapsulated in the tagline ‘Be part of a great team, learn, and have a lot of fun!’.

They are transparent about their benefits and compensation. On their jobs page, for example, people can see directly what they will earn as a Team Member, Barista, or Supervisor. 

As part of its commitment to the growth of its people, the company offers the Pret Apprenticeship. “Starting out as a Team Member, the apprenticeship can take you all the way to a fully-funded BA Business Management Undergraduate degree. You’ll be paid throughout and can progress at your own pace.

We care about your qualities, not your qualifications. So long as you’re passionate about a career in hospitality, we’ll support you with everything you need to grow with Pret.”

Pret also showcases its support of the development of its people while staying true to its values and industry. 

A sample of Pret’ a Manger's employee value proposition benefits.

A sample of Pret’s benefits.

6. Guusto 

Guusto is an HR tech company that helps HR leaders to build employee recognition programs to transform culture. They have a strong vision of a world where there is good workplace culture and where everyone has access to clean water.

Guusto employee value proposition: 

Guusto’s EVP includes its core values: Listen, Learn, Lead, and Leap. 

Guusto’s EVP also focuses on the company’s commitment to creating a great workplace culture through, among other things, employee recognition. 

“As we strive to create better workplace culture for thousands of other organizations, we have to first commit to creating an incredible culture right here at Guusto. The first step is ensuring our people have the support they need to do their best work, prioritize their own wellness, and take care of their families.”

The Recognition Budget is one of the initiatives Guusto offers employees to support peer-to-peer recognition.   

The Recognition Budget is one of the initiatives Guusto offers employees to support peer-to-peer recognition.   

A standout feature of Guusto’s employee value proposition is the inclusion of its commitment to candidates on the careers page. This is an important section to include, particularly as  78% of candidates view the candidate as an indicator of whether a company values its people.

7. Kantar 

Kantar is a data and evidence-based agency that provides insights and actionable recommendations for its clients, worldwide. 

Kantar’s employee value proposition:

From Kantar’s careers page: “Life at Kantar is varied, interesting, challenging, and fun. We uncover fascinating insights and inspire growth, together.”

One of 4 pillars underpinning Kantar’s EVP includes learning & values. Kantar showcases benefits included in this pillar, including access to LinkedIn Learning for all employees, a mentoring scheme, an Allyship program, as well as an internal podcast that features conversations on what inclusive leadership means.  

Kantar also offers several benefits that demonstrate a commitment to employee well-being, another pillar of their EVP. Uniquely, Kantar has also included its well-being handbook on the careers page.   

Kantar offers the opportunity to work for a global company with exciting projects that provide growth and learning.

Kantar offers the opportunity to work for a global company with exciting projects that provide growth and learning.

8. Trader Joe’s

Trader Joe’s is an American chain of grocery stores with more than 550 stores across the United States.

Trader Joe’s employee value proposition: 

The company has a fantastic EVP and is very transparent about each benefit they offer. For example, they promote based on performance and illustrate this with tangible statistics. 78% of Mates (supervisors) started out as Crew and 100% of Captains (store managers) were promoted from the Mate role.   

From their careers page: “We pay well. To keep Crew developing and incentivize exceptional performance, we provide a performance review for each Crew twice a year. On average, Crew have the potential to receive a 7% annual increase.”

Trader Joe’s promotion policy is a great example of the company’s loyalty to its employees.

Trader Joe’s promotion policy is a great example of the company’s loyalty to its employees.

9. Figures 

Figures is a compensation benchmarking platform that helps companies design their compensation policy on the basis of real, reliable market data. 

Figures’ employee value proposition:

Figures’ EVP is to the point, well-aligned to the company’s values, fun and transparent. For example, their compensation policy has been made publicly available and included their dataset on the Figures platform so that candidates and employees can access it. 

The information provided is comprehensible and fully available to all, from the philosophy behind the company’s compensation policy to the way the company builds financial packages and the perks and benefits offered.    

From the Figures careers page: “Sports subscription/allowance. Sport is pretty much anchored in Figures’ values, so we made it part of our perks: 40€ / month, or Gymlib subscription in France.”

 Figures candidly (and directly) illustrate their company values.

 Figures candidly (and directly) illustrate their company values.

10. Spotify 

Spotify is a Swedish audio streaming and media services provider founded in 2006. 

Spotify’s employee value proposition:

Spotify’s EVP eloquently links the company’s offering and the culture:

“Here at Spotify, we like to think of ourselves as a band.” The manifesto further explains what Spotify is about and paints an honest picture of what it’s like to work there, what people can expect, and what not to expect.

As Spotify describes in its manifesto: “… in the spirit of transparency, we’ll admit that being process-light sometimes invites a little bit of chaos into our everyday. We embrace it.”

11. Zoom 

Zoom is one of the world’s best-known videoconferencing platforms that experienced tremendous growth during the pandemic.

Zoom’s employee value proposition:

The company’s culture – as well as its EVP – centers on its value of Care. Zoom’s careers page highlights how Zoom cares for its customers, fellow Zoomies, the company, and the community. 

The company’s benefits and DEI sections emphasize this element of Care, as does their Zoom Cares arm, hence demonstrating that they walk their talk. 

Zoom Cares is the company’s philanthropic and charitable arm.

Zoom Cares is the company’s philanthropic and charitable arm.

How to create a strong employee value proposition 

Based on the employee value proposition examples in this article, there are several takeaways to bear in mind when creating an EVP: 

  • Know your values. Be clear about your company values and how they translate into who the work is for, as well as the type of employee persona(s) you’re targeting. 
  • Involve your employees. An EVP is ideally created together with your employees’ input. After all, they are the ones who you’re making a proposition for. Involve them via a survey, focus groups, or exit interviews to understand what value they believe you offer and what is most important to them. 
  • Be honest and transparent. Be honest and transparent about your core values, benefits, and the type of employee best suited to work at the company. Your EVP is not meant to be for everyone, only those that would best fit the business. 
  • Give examples. Back your statements up with evidence. If, for example, your organization values people development, provide concrete examples of initiatives that support this.   
  • Highlight what makes your EVP unique. Your employee value proposition showcases your competitive advantage when attracting top talent. Use this opportunity to highlight what makes working at your company different from others within your market.
HR Tips Creating a Strong Employee Value Proposition

Key takeaways

  • An employee value proposition (EVP) is the promise an organization makes between an employer and its employees in return for their commitment. 
  • Benefits of an employee value proposition: A compelling EVP can make the difference when it comes to retaining and attracting talent.
  • HR plays an essential role in creating the organization’s EVP: To develop a strong EVP, HR departments need to understand both employees and candidates and, perhaps most importantly, ensure that the company stays true to its word. 
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