The Employee Value Proposition in a Nutshell

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AIHR Learning Bite: The Employee Value Proposition in a Nutshell

An Employee Value Proposition is the promise you make as an employer to your employees in return for their commitment. Your EVP is the core of your Employer Brand and should characterize the substance of your organization and why it is unique.

A strong Employee Value Proposition consists of various elements, which together determine how both your employees and candidates will perceive your organization as an employer.

Gartner distinguishes the following five key elements of an EVP:

  1. Compensation;
  2. Work-life balance;
  3. Stability;
  4. Location;
  5. Respect.

Find out more in our in-depth article on employee value proposition.

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