9 Winning Employee Testimonial Examples to Inspire You
Did you know that your current employees are one of your strongest assets when attracting the right new candidates? A study has shown that prospective candidates trust the company’s employees three times more than the company when it comes to getting an accurate picture of what it’s like to work there. That’s where employee testimonials become a valuable form of social proof for your business.
In this article, we’ll be exploring what an employee testimonial is, along with a selection of winning employee testimonial examples and why they work, to inspire you to create new, compelling content for your company’s career page or social media account.
What is an employee testimonial?
An employee testimonial is an official statement from an employee that explains what they like about their job or company, what it’s like to work there, what a typical day looks like, and how they’ve developed both professionally and personally during their period of employment. They may also suggest why other people should work there or why they might want to.
Although employee testimonials can successfully paint your organization in a great light, employee stories elevate an ordinary testimonial by sharing a specific example of something positive the organization did for that person. This offers much more details and substance than a generic employee testimonial. It shows your company culture and values in action.
Organizations can share employee testimonials and employee stories in many forms:
- Text interviews
- Articles or blog posts
- Social media posts
- Social media takeovers
The Talent Board North American Candidate Experience Research Report (below) shows the type of marketing content candidates prefer. Information on the company culture is very important, followed by answers to why people want to work and stay there, and employee testimonials.
|Career sites in multiple languages||35%|
|Information on the culture within the company||32%|
|Answers to “why” people want to work here||32%|
|Answers to “why” people stay here||27%|
|Diversity and inclusion||25%|
|Frequently asked questions (FAQs)||22%|
So, if your organization doesn’t yet have employee testimonials and stories on its career section, you’re missing out on a golden opportunity to build trust and authority with candidates and attract them to your organization.
Although many job seekers apply through job boards today, the candidates who are most interested in joining you are likely to check out your careers site. They’re not looking for just any job—they want to know what it’s like working at your company.
When it’s done the right way, an employee testimonial can convince a candidate to join your company and show them why they’ll love it there.
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So, what does a successful employee testimonial look like?
9 great employee testimonial examples
We’ve put together some of the best employee testimonial examples we’ve found across different industries in various formats. We’ve listed them in no particular order. Each of them is great in its own way. Use these as inspiration to create employee testimonials for your organization and elevate your recruitment marketing efforts today.
Format: A combination of short videos and text interviews.
Capgemini offers an abundant collection of employee testimonials from employees across the company. These are presented as short videos and key text excerpts in a question and answer format.
This combination of formats is effective. It allows candidates to skim read if they want to or stay and watch the videos if they have more time. The employees have been asked specific questions, which have enabled them to share detailed moments and experiences from their employee history at the company. This helps candidates get a clear picture in their minds of what it might be like working here. The employees have been encouraged to be expressive and colorful in their testimonials with their language, which shines through.
There’s also a diverse range of employee testimonials showcased, which aligns with Capgemini’s diversity & inclusion commitment.
Format: Montage video and employee journeys
Nike has done what Nike does best. The company created a short, inspiring montage video of employees and moments at Nike, set to a moving piece of background music. It echoes the powerful adverts it continues to create year after year for its products.
In the video, a selection of employees share how they joined the company and why they felt called to. This is combined with snapshots of life behind the scenes at Nike and inspiring words to draw candidates to their mission. What makes it so effective is that it fits seamlessly with Nike’s values:
- being the best you can be,
- and believing that sport can move the world forward.
Format: A montage of employee stories as videos
John Deere displays a collection of employee stories who are service technicians, along with a video that showcases their military training program.
As part of their mission, John Deere is dedicated to supporting military veterans. The company offers free skills training to anyone who meets the eligibility criteria—a brilliant opportunity for anyone who has recently left the army and is looking to begin a new career. This shows they are committed to their mission which helps build a level of authenticity and trust with candidates.
Format: Day in the life videos
Aldi states at the top of its employee testimonial page that they are primarily focused on their people. This is reflected in the various video testimonials from employees across the company, from the shop floor to the head office. Employees note how Aldi has been flexible and allowed them to fit their work around their personal circumstances. They discuss how they’ve been a part of the team since day one, and use their unique skills to provide value to Aldi’s customers.
Format: “Day 1” employee video stories
P&G is a global company, which is reinforced by the variety of employee testimonials shared by employees working in many different countries, including the U.S, Brazil, and Singapore. This shows candidates there’s an opportunity to potentially travel or relocate if they desire to, which is likely to help attract the kind of people P&G seeks.
The videos are engaging because they take a look at the employees’ lives at work and their personal lives. You walk away with a great sense of what your life might look like if you joined P&G and the different opportunities available to you.
Format: A timely gender equality video
In honor of International Women’s Day 2020, Volvo Group created a special #GenerationEquality video to promote what they’re doing to help women in the workplace and achieve true gender equality at work.
The video shows several different female employees speaking about their challenges and triumphs as women living and working in a gender-biased society. It also highlights Volvo’s initiative to educate women to become heavy-duty truck drivers and boost these women in a heavily male-dominated environment. This demonstrates Volvo’s mission to promote diverse perspectives, challenge stereotypes, and strive for inclusiveness in action.
Format: Instagram post
Keeping with the theme of gender equality and promoting women in the workplace, Marriott shared a post on Instagram celebrating the first-ever female Executive Chef at The St. Regis Langkawi in Malaysia. The post features a photo of the Chef and some personal advice from her to other aspiring women. They also included the hashtag #WomenOfMarriott which demonstrates they champion women throughout their company and are committed to diversity and equality.
View this post on Instagram
Format: Employee social media takeover
In 2019, GE Power handed its power over to its employees temporarily on social media, replacing its name with various employees’ names and faces, who took over the accounts. Three engineers and a welder took turns to share moments from behind the scenes at work, including how GE builds, tests, and repairs its gas turbines. The company found that these takeovers drove more positive engagement for GE than efforts combined in the last two years.
Shining a light on real people in the company is a brilliant way to be transparent as an organization and celebrate your existing employees. In addition, it allows you to show candidates what it’s like to work at your organization.
Format: Instagram story takeovers
Teradata regularly invites employees to take over its Instagram stories for the day. The employees share various elements of company life with the audience. Employee-generated content (EGC) like this helps build a solid foundation of trust with prospective candidates. It also helps existing employees feel more connected to their organization. Plus, it shows that Teradata is a fun, innovative company to work for and an organization that values and empowers its employees.
Checklist for your employee testimonials
When it comes to creating a successful employee testimonial that resonates with candidates, there are some best practices that are worth remembering.
Employee testimonials should:
- Showcase your company values and mission
- Provide behind the scenes insight to your candidates
- Create a real sense of your company culture
- Be authentic
- Be engaging and interesting to watch
Take these best practices into consideration when collecting employee testimonials for your organization!