Rob Hayward is the lead author of The Ethics Study, the most extensive research study ever conducted on ethics in business. Rob is Chief Operating Officer at Principia, the leading global network and advisory firm on organizational ethics, where he leads the firm’s work on ethical culture. Prior to joining Principia, Rob spent a decade at Accenture Strategy. Marco Meyer leads Innovation and Research at Principia. Marco advises C-suite clients in S&P 500 companies across finance, technology, and professional services on organizational culture, responsible innovation, and ethical decision making. Marco is the head of a research group on organizational ethics at the University of Hamburg.