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Driving Business Value & Measuring Success | Online Course

Master the tools and skills to create effective HR strategies. In this online course for ambitious or aspiring HR generalists, you will learn about the role and responsibilities of the HR generalist in an organization. You will also learn how to align HR activities with business priorities, and use the HR Canvas model to enhance HR’s value-adding potential. Enroll in this course and get the skills you need to build an HR function that is strategic, agile, and invaluable to your business.


Online Self-paced

8 hours


Single course

only available as part of a certificate program


2 modules

5 video lessons + quizzes and reading materials

What you will do

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Enhance your HR Generalist toolkit with strategic HR management

Discover how you can take HR’s value-adding ability to the next level as an HR Generalist. In this online course, you will learn about the key responsibilities of the HR Generalist and the role you play in ensuring the success of the organization. You will also learn how to use the HR Canvas model — a strategic HR management tool — to simplify the HR strategy creation process and effectively communicate HR’s contribution to business leaders.

+ course structure


The HR Generalist in Context


Using the HR Canvas

Download the syllabus for a detailed overview of all lessons, assignments, reading materials, and bonus content.

+ meet your instructor

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Erik van Vulpen

HR Thought Leader


Erik van Vulpen is an expert in connecting human resources processes to business results through qualitative and quantitative methods. He’s a regular speaker at HR tech events and conferences around the world. Erik also teaches at Utrecht University, The Netherlands and as the founder of AIHR, he provides training to dozens of senior HR leadership teams. Erik graduated in Law, Psychology (hons.) and Business Administration (hons.).

HR Generalist Value Drivers

Find out how the HR Generalist contributes to the organization — from shaping the company’s culture to creating unique competitive advantages for the business.

Key HR Generalist Skills

Discover the crucial skills every HR Generalist needs in order to succeed and how you can identify the right ones for yourself.

HR Canvas Model

Learn to use the HR Canvas to create powerful HR strategies which are fully aligned with business priorities.

HR Management

Understand how you can strategically arrange and organize your operational activities and long-term goals using the three-brick model.

Download syllabus

Download the syllabus for the HR Generalist Certificate Program (includes the Driving Business Value & Measuring Success course).

Enroll now
The Driving Business Value & Measuring Success course is available as part of our HR Generalist Certificate Program.
Driving Business Value & Measuring Success
2 modules
Policies & Processes for the Employee Lifecycle
3 modules
HR in a Scaling Business
2 modules
HR Communications Toolkit
2 modules
HR in Practice: Daily Operations & Strategy Design
3 modules
HR Generalist Certificate Program
$ 975
1 Certificate Program
Full Access
$ 9,750
$ 1,650
11 Certificate Programs
installments from $ 165 / month

All our programs include

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human resources case study

Real-world projects & case-studies

Develop practical skills through working on real-world projects taught by the world’s best leading experts

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Global community of human resources professionals

Global HR practitioners community

Collaborate and solve problems on the spot by connecting with peers and HR professionals from around the world

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Accredited HR training courses

Accredited education

Globally accredited and recognized programs that are designed to help you learn practical skills and succeed

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best rated support and help

Personal Coach

Customize your learning path with your personal coach who is your one point of contact for everything AIHR


Why should I enroll in this Driving Business Value & Measuring Success online course?

The responsibilities of an HR Generalist are highly diverse, usually including tasks such as hiring and onboarding new employees, managing payroll and benefits administration, and performance management. In addition to this, you also need to ensure that your HR activities are properly aligned with business priorities and are supporting the success of the organization. This can seem overwhelming at times, especially if you’re an HR department of one, or new to the position.

This course is designed to help you gain the skills you need to handle your various responsibilities with ease. And thanks to the course's practical focus you will be well-prepared to tackle HR strategy creation using the HR Canvas — an effective management tool designed to take HR’s value-adding potential to the next level.

Why is this course not sold individually?

To optimize the quality of your learning experience, the Driving Business Value & Measuring Success course is not available for standalone enrollment. The course is part of our HR Generalist Certificate Program and also included with the Full Academy Access License.

Do I need prior HR knowledge/experience to enroll in this course?

This course does not require prior HR knowledge or experience. If you’re thinking of switching to an HR career, just starting out in the HR field, or transitioning into a new HR role, this course is the perfect fit for you. However, please note: this course does not cover labor law or similar topics, so this course alone is not sufficient to get started in the field of HR.


+   Is there a fixed schedule?

No. This training is 100% online and self-paced! When you learn and how much time you spend each day, week, or month is up to.

In total, you will need to invest approximately 8 hours to finish the course.

+   How long do I have access to the course?

In total, you will have 12 months of access to the member portal, all lessons, and learning materials.

+   Are there subtitles available?

Yes. All our online trainings come with English subtitles.

+   Is this online course the right fit for me?

If you’re not sure if this course is the right fit, we are here to help you determine which training best fits your goals and needs! Simply talk to one of our admissions advisors or send them an email at [email protected]

Build an agile, strategic, and invaluable HR function

Learn how to design effective HR strategies