Employer Branding and Recruitment Marketing

A strong employer brand makes it much easier to convince great candidates to choose your organization. AIHR’s Employer Branding and Recruitment Marketing course gives you the skills to apply proven marketing principles for a consistent, visible, and compelling brand. Additionally, you’ll also learn how to promote your brand, find the talent your business deserves, and measure your success.

These skills matter more than ever. According to the Manpower Group, 74% of global employers are struggling to find the skilled talent they need. In a competitive market, a strong employer brand helps your organization stand out from the crowd. After all, the ability to attract high-performers with unique and in-demand skills can make or break your organization’s success.

Employer branding is your organization’s reputation as a place to work. It reflects how candidates and employees perceive you based on your culture, values, employee value proposition (EVP), and how you communicate the employee experience online and offline.

Recruitment marketing is how you promote your employer brand to attract and engage talent. It uses marketing tactics like content, campaigns, social media, and talent communities to guide candidates through the hiring funnel, from awareness to application.

Together, they help you stand out in a competitive labor market and attract the right people faster.

Skills in these areas are quickly becoming indispensable for successful HR and talent acquisition professionals. AIHR’s Employer Branding and Recruitment Marketing course helps you build them, which is part of the Sourcing & Recruitment Certificate Program. 

For those looking to expand their expertise even further, our Full Academy Access gives you everything you need to succeed in HR, including access to this course, all other courses and all certificate programs, a library of downloadable templates and resources, exclusive live events, and more.

An employer branding specialist is responsible for shaping, managing, and promoting the company’s workplace reputation. They typically collaborate with HR, recruitment, internal communications, and marketing teams to:

• Define and refine the employer brand and EVP
• Create content and campaigns that showcase the employee experience
• Improve candidate perceptions and application rates
• Strengthen employee advocacy and retention
• Measure employer branding performance and ROI.

A practical employer branding course, like AIHR’s Employer Branding and Recruitment Marketing course, will help you develop the skills and confidence to do this work effectively.