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People Analytics Certificate Program

Start using data to drive better, fact-based, people-decisions that ultimately benefit both the organization and its employees. As a People Analytics Specialist, you have a full analytics skillset that will enable you drive data-driven decision-making throughout HR.


2020/04/16 05:59:59



study 4 hours/week to finish in 10 weeks


12 Months
12 months to finish the capstone project


3 courses + capstone project
65 video lessons + assignments + quizzes

Why enroll in the People Analytics Certificate Program?

The demand for HR professionals with a full set of HR Analytics skills far exceeds the current supply, making this Certificate Program not only a great way to prepare your skillset for the future but also an opportunity to position yourself favorably for your next career move.

As a certified People Analytics Specialist, you will have a unique set of skills that help you take gut feeling out of HR decision-making and add essential strategic value to your organizations.

What you will do

teacher in front of whiteboard with graph

Advance your career by expanding your skillset with in-demand HR skills. The People Analytics Certificate Program enables you to develop the skills, knowledge, and hands-on experience needed to start heading People Analytics related projects.

Business Impact

Learn from dozens of real-life examples and in-depth examples to determine how to best create business value through data analytics at your organization.

HR Metrics

Design and implement HR metrics that help you determine the efficiency and impact of the workforce and the HR department itself.

Implementation plan

Develop a detailed plan for implementing data-driven HR practices and embedding a culture of data-driven HR throughout the organization with the final ‘leading change’ assignment.

Self-service dashboards

Import, clean, and analyze data to easily build self-service dashboards using Microsoft Excel and PowerBI.

Basic Statistics

Master core statistical concepts and analyses needed to analyze and interpret any data-driven insights, and learn how to perform them in R or SPSS


This certificate program consists of seventeen learning modules and a graded capstone project. Download the syllabus for a detailed overview of all lessons, assignments, reading materials, and bonus content.

  • HR Analytics Leader

    The HR Analytics Leader modules focus on the strategic side of people analytics by teaching you how to use insights from data to guide business leaders in the decision-making process. You will learn how to set up an analytics function, develop business cases, manage stakeholders and head the implementation of data-driven HR practices throughout your organization.

  • Statistics in HR

    The Statistics modules are the foundation for the practical analysis side of people analytics. In order to properly interpret data insights and provide meaningful recommendations, you will need to comprehend some core statistical concepts like significance and probability. Optionally, you can use the tutorials in this courses to perform some statistical analyses yourself using R or SPSS.

  • HR Data Analyst

    The Data Analyst modules will help you gain hands-on experience in analyzing data and creating dashboards for key decision-makers. The modules are specifically designed for people with little or no experience in analyzing data. You will start by analyzing data in Microsoft Excel and finish these modules by building your a custom HR dashboard in PowerBI.

  • Capstone Project

    With the capstone project, you will apply your learnings by completing a full people analytics project cycle. Here are the steps that you will complete:
    – Creating a business case by defining a specific business problem
    – Data selection
    – Data cleaning
    – Data analysis
    – Interpretation & reporting
    This project will be evaluated by your instructors and marked as pass or fail. In any case, feedback will be provided to improve the quality of your deliverables. To obtain your certification, the capstone project needs to be completed within 12 months.

Download syllabus

Explore the full detailed curriculum by downloading the syllabus pdf

Meet your instructors

Profile picture Erik van Vulpen

Erik van Vulpen

People Analytics Leader


Erik van Vulpen is an expert in connecting HR processes to business results through qualitative and quantitative methods. He’s a regular speaker at HR tech events and conferences around the world. Erik also teaches at Utrecht University, The Netherlands and as the founder of AIHR, he provides training to dozens of senior HR leadership teams. Erik graduated in Law, Psychology (hons.) and Business Administration (hons.).

Profile picture Bastiaan Stokkel

Bastiaan Stokkel

People Geek & HR Analyst


Bastiaan Stokkel graduated in Social and Organizational Psychology. He has taught statistics at Leiden University and worked as the curriculum manager at the AIHR before moving into an HR analyst role at Robeco, an investment firm. In teaching this course, he uses his experience as a teacher and analyst to show how statistics can be applied to HR data in a practical way. His expertise in the application of statistics in HR makes Bastiaan one of the best instructors in this field.

Profile picture Lyndon Sundmark

Lyndon Sundmark

HR Data Scientist


While the recognition of the applicability of People Analytics to HR management has been fairly recent, the building blocks to do this have been evolving for decades. His HR work, which started out as a human resource-planning analyst in the 80’s, has always sought to encourage HR to be ‘data-driven’. In that vein, Lyndon Sundmark provides a seasoned perspective and a wealth of practical knowledge and ideas to People Analytics.



2020/04/16 05:59:59


including people analytics certificate program

$6,855 $1,797


Access to all 15 AIHR courses, including 2 certificate programs and one new course every month


A total of 18 months unlimited access instead of the normal 12 months


Save over 70% on the individual course enrollment fees


become a people analytics specialist



12 months access to the Digital HR Certificate Program

$185 / month for 6 months

SHRM approved provider sealAIHR is recognized by the Society for Human Resource Management to offer Professional Development Credits (PDCs) for the SHRM-CPSMor SHRM-SCPSM.

hrci provider sealAIHR is an approved provider with the HR Certification Institute (HRCI®) and recognized to offer recertification credits. Click here to learn more.

Learn anywhere, anytime

AIHR’s lessons are bite-sized so that you can learn in a way that fits your schedule, anywhere, and on any device.

Work on real-world projects
Develop practical skills through working on real-world projects taught by the world’s best leading experts

Personal coach
Customize your learning path with your personal coach who is your one point of contact for everything AIHR

Global HR practitioners community
Collaborate and solve problems on the spot by connecting with peers and HR professionals from around the world

Accredited programs
Globally accredited and recognised programs that are designed to help you succeed


When can I enroll?

Enrollment for this program opens once every quarter for 10 days. The countdown at the top of this page tells you when enrollment will open.

Is there a fixed schedule?

No. This program is online and self-paced.

There’s just one deadline: to become certified, you will need to complete the capstone project within 12 months.

In total, you will need to invest approximately 40 hours to finish the program within 12 months. But it’s up to you, when you learn and how much time you spend each week or month.

Can I change the starting date?

No. But no worries if you don’t have the time to get started right away. This program is self-paced so you can just start whenever you’re ready. In total, you will have 12 months access to the lessons and course materials.

What is the capstone project about?

With the graded capstone project, you will be applying your learnings by running through the full people analytics cycle yourself. Here are the steps that you will complete:

  • Creating a business case by defining a specific business problem and question.
  • Data selection
  • Data cleaning
  • Data analysis
  • Interpretation & reporting

The capstone project will be evaluated by your instructors and marked as pass or fail. In any case, feedback will be provided to improve the quality of your deliverables. You can submit the capstone project twice for evaluation.

Are there any pre-requisites?


How long do I have access to the program?

In total, you will have 12 months of access to the student portal, all lessons, and learning materials.


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Become a People Analytics Specialist