People Data & Business Insights

Businesses today look to HR for informed people recommendations and strategic insights. As an HR professional, you don’t need to be a data scientist, but you do need to be able to understand and communicate insights from people data. Without the skills to interpret or analyze the right information, your metrics won’t tell a clear story.

The People Data and Business Insights Certificate Program gives you the practical skills and tools to act as a credible, strategic, and evidence-driven partner to the business. Through hands-on lessons and exercises with HR metrics, HR dashboards, Excel, Power BI, and proven analytics frameworks, you’ll be able to analyze data, identify meaningful patterns, and translate your findings into powerful insights leaders trust.

The People Data and Business Insights Certificate Program is designed for HR professionals who want to become confident, data-driven partners. It’s the right course for you if you’d like to focus on building data literacy to translate HR metrics into clear business insights, influence decisions, and showcase HR’s impact on performance to elevate your strategic credibility. 

On the other hand, if you’re an HR professional who wants to advance into a more technical, data analysis role, go for the People Analytics Certificate Program. This program dives deeper into the science of People Analytics and teaches you how to validate causes, perform statistical tests like T-tests and ANOVA, and conduct more rigorous analysis. You’ll get the analytical depth you need to advance into roles such as People Analytics Specialist, HR Insights Analyst, or People Data Analyst. 

You also have the option to complete both programs: 

• Start with the People Data and Business Insights Certificate Program to build a strong data literacy foundation. 
• Advance to the People Analytics Certificate Program to deepen your analytical capabilities. 

Together, these two programs give you a powerful, end-to-end analytical learning track. If this is what you’re interested in, then check out the Full Academy Access License, which gives you access to not only these two programs but also every other certificate program AIHR has to offer, along with a career center, our Soft Skills Hub, and the AIHR Copilot.

The certification that is best for HR analytics depends on a number of things, from your current level of data literacy to the reason you want to get an HR analytics certificate. To help you choose, here are a few of the criteria you should consider when selecting a program:

• Strengthen your HR data and analytics skills
• Enhance your ability to make data-driven decisions and recommendations to the business
• Builds your confidence with HR data and analytics
• Aligns with your continuing professional development needs
• Provides recognition through a credible certificate 
• Fits your schedule and learning style

If your goal is to become a data-driven HR partner to your business, an online, globally recognized program such as AIHR’s People Data and Business Insights Certificate Program offers one of the most complete and practical pathways available today.

The short answer is no. This program doesn’t require you to have any HR analytics background. It’s built for HR professionals who want to become more confident working with HR metrics, HR data, and HR dashboards. You’ll start with foundational data skills and gradually build your capability to interpret data, read dashboards, and translate numbers into meaningful business insights.