Michael D. Lieberman has more than 25 years of experience as a researcher and statistician in the marketing and advertising research fields. He founded
Multivariate Solutions in 1998 and now works with an international clientele including advertising firms, political strategy groups, and full service market research companies. Multivariate Solutions, is an analytics consultancy that does data science, research design, project strategy, strategic communications, and marketing consulting.
At a recent conference I sat with a friend who is the managing director of the pharmaceutical division of one of the largest marketing research conglomerates in the world. His daily routine could not be more different from mine, the independent consultant. My friend spends a great deal of time on the phone managing global…
