Marta Pawlak-Dobrzańska is the founder of Great Digital, company offering support in HR analytics, digital HR and communication campaigns for HR departments and start-ups. She is an HR strategist and analyst. As the leader of analytics and research as well as big data teams she had conducted dozens of projects encompassing all the participants in HR processes (employers, candidates and employees of the company). Contact Marta at
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Together with eRecruiter, we have recently asked over 500 employers how they measure the efficiency of the undertaken recruitment activities. Here are the 5 most popular recruitment efficiency metrics. What do they tell us about how recruitment is handled? I will explain everything in the post below. All of the data quoted is from the…
Candidate experience is an increasingly hot topic in data-driven HR. If you care about conducting an effective recruitment process, you surely care about the experiences of the candidates during the recruitment process. In this post, I’ll tell you what candidate experience is and how you can survey it. What is candidate experience? Candidate experience is…
When I talk with people working in HR about the metrics they utilise to measure recruitment-related actions, various metrics are mentioned. I believe they can be divided into two categories: good and bad recruitment metrics. Only the former enable the analysis of the effectiveness of recruitment-related actions and their optimisation. Let me explain you why…